Viral Marketing May Boost Business ExposureCopyright © Roderick Eash
http://www.TheEashSyndicate.comAdvertising is the key to success for any business, as people can’t turn into customers if they don’t know you exist and don’t know how you can meet their needs. Traditional advertising, such as print and broadcast media has been around since a day or two after the invention of the printing press and following the birth of radio. Direct marketing could have been born with the Pony Express but despite all the years of using these types of advertising, the internet has cast a new light on marketing a business.
While the cost of internet advertising may seem cheap considering the number of potential customers it can reach, for companies with a brick and mortar presence, advertising globally just may not make sense. If your business is located in Iowa and your advertising appears in England or in Africa, chances are the return on your advertising investment will not be what you expected.
While internet businesses can gain tremendously from internet marketing, it can get expensive over time and many people do not open emails that appear to be advertising in nature and pop-up advertising windows usually just irritate people to the point that they won’t buy from you even if it is something they need in an emergency. The best advertising you can hope for is to have others send your advertising message to their friends, free, without being asked and without complaining.
The use of viral marketing has been growing and simply involves having internet users distributing your advertising message of their own free will. One of first and most successful uses of viral marketing was when companies began offering free email accounts. A brief advertising message appears at the bottom of every email sent, usually including a link for the advertiser and whenever people signed up for the free email service, every email they sent out contained the message.
This resulted in advertising being sent out by the user of the free email, every time they sent correspondence. Viral marketing of this type is typically either extremely cheap or free, with the email company receiving a percentage of any sales made as a result of the message included in emails. While the sales were based on the recipients’ clicking on the link in the email, the number of click was relatively small, but by percentage based on the number of emails sent improved as more people took advantage of the free email offers, the commission from the sales more than paid for hosting the email service.
Finding a product on which to place your advertising that be given out free, and which in turn will be handed to others by the original recipient can be an easy means of reaching more people with a smaller investment.
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Verify Homeowner Insurance Will Cover Your LossesCopyright © Roderick Eash
http://www.TheEashSyndicate.comMost homeowner or renter insurance policies will not cover equipment or supplies used in connection with the operation of a business in the home. Your insurance company will want a separate rider on your policy to cover loss or damage to your business-related equipment. Additionally, if you invite customers or clients into your home for business, if they get hurt while on your property there’s a good chance your liability policy isn’t going to pay the bills.
Protecting yourself against potential liability should be a consideration for people operating a home business. Persons who perform work for others in their home or place of business find that insurance is a necessary part of doing business and unless you can show proof of insurance, most companies won’t let you in the front door. You should have the same opinion about those who do business with you.
Another consideration for operating a business, in the home, out of the home or even as a free-standing business is insurance that protects you against the loss of business through no fault of your own. For example, there is a major storm and while you suffer no damage or loss at your home or place of business, you may be forced to close due to lack of electricity or gas for heat for several days. Business interruption insurance can help keep other bills paid while you sit idly by waiting for the power to come back on.
Depending on the policy you choose and the insurance company is willing to write, it will usually require detailed records about your earnings history. When you make a claim for loss of the ability to conduct business, you will have to prove what your history of income has been for a certain amount of time. Many business interruption policies will want to see at least one quarters worth of records, or 13 weeks, to make a determination of what their liability may be.
They also will want this broken down by day. For example, it may not be enough to show that your business has averaged $1,000 a day for the past 13 weeks. If your out of business on a Monday, Tuesday and Wednesday, they will want to see the average income for the past 12 Mondays, Tuesdays and Wednesdays. If the bulk of your income is realized on during the weekend, you may be disappointed in the insurance company’s claim pay out.
Your home car insurance also may not cover you if you use your private vehicle for business purposes. If you are delivering an order to a customer, that is business-related and if you wreck your car, or worse injure someone else, your insurance company may refuse the liability unless your policy includes business use of the vehicle.
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